I grew up a PC guy. Any time anyone mentions Mac or Apple I have a built in vomit response and a look of disgust. That didn’t go over well with my girlfriend when she got her shiny new Macbook. I began to try to figure out why I had all this inner hatred. After all, even though I don’t own anything made by apple, all my friends have iPods and they look pretty darn cool.� Even the aforementioned Macbook seemed pretty good. I even have a friend with an iPhone and that’s one of the coolest things I’ve ever seen. Maybe I had this Apple thing all wrong. Was it time for a new paradigm?
Wait a minute. I just read the letter posted to the apple website by CEO Steve Jobs. I’ve been bitten by the early adopter curse in the past as have many of the people who undoubtedly purchased an iPhone. That’s more or less par for the course, although, most people prefer if price drops happen more than 66 days after a product is released. What surprised me the most was the attitude in the letter. Maybe it’s just me but it seems like Apple just sent out a big “Tough Shit” letter to some of their most loyal customers. The best part is that the $100 they are giving everyone back is a store credit to the Apple store. Since most items there cost over $100 they are asking people to spend even more money at Apple.
Maybe I will stick to not owning any Apple products for a while longer. It hasn’t caused me any grief so far. In fact, I am probably stronger carrying my ancient brick MP3 player than I would be if I “carried” an iPod around.