After over a decade of patronage, I am canceling my Netflix account. Yes, price is a factor – they are raising my subscription fee by 40%. But I have a pretty high tolerance for this sort of thing, already paying $20/month for Tivo,1 and keeping Netflix despite having a “free” streaming video source in Amazon Prime.
What irks me is that what attracted me to Netflix at first, and held me all these years, was how they catered to film buffs. This has ended. Example: for years, I’d rent the Harry Potter movies to prepare for the sequel, and really enjoyed watching all the extras. I’ll admit, I’m a huge Potter fan, so I appreciated that Netflix made available the extras disc. With great disappointment I discovered that for Deathly Hallows Part 1, only the rental version of the disc is offered. This version has only the movie and a personal invitation from Netflix to go fuck yourself. I’m kidding about the invitation – they couldn’t be bothered. I’ve been seeing an increase in these rental versions, which have zero extras, but tons of trailers and commercials that you can’t skip.2 The Deathly Hallows rental includes a 6 minute commercial for the Wizarding World of Harry Potter. I can tell you that if you’re on the fence about visiting that wondrous place, being forced to watch a 6 minute commercial may resolve you to boycott it.
And I’m not being melodramatic when I say they don’t care. For one, their subscriber base has gone from 10M to 25M in the last few years, so they assume they’re doing the right thing. If you want concrete proof, go to their cancellation page. They threaten to charge you for discs you don’t return within 7 days, and let you know that even though you’re paid up through the month, you won’t get a partial month refund or even be allowed to continue streaming until it expires! But the most callous part is that they don’t even ask you why. No short answer box, not so much as a multiple choice question with lame answers. And there’s no other form on the site for critical feedback. They really don’t care why you’re leaving.
Well, good riddance. In place of Netflix, I’ll start renting from Amazon or PPV, and even though it will cost me more, I’ll make a greater effort to see films in the theater.3 With the money I save, I’ll invest in a nice collection of films on BD, which I frequently find on sale at SlickDeals. I think I’ll start with the Harry Potter Ultimate editions…
Update: I’m not the only one, as Netflix has revised their projections for this quarter downward, causing their stock to tumble. Sounds like they already factored in the massive subscriber exodus, which proves my point that they don’t care about it.
- Although now that I’m on Cox cable, that will also be canceled when my contract is up. [↩]
- Well, you can with some software, which you can read about here. [↩]
- Note that all major theater chains allow you to buy premium discount tickets in bulk (50+), typically for less than $9 each. I go in with friends and split it. [↩]